{"id":12147,"date":"2023-12-22T15:17:10","date_gmt":"2023-12-22T09:47:10","guid":{"rendered":"https:\/\/vglobenews.com\/?p=12147"},"modified":"2023-12-22T15:17:10","modified_gmt":"2023-12-22T09:47:10","slug":"dr-mahesh-gupta-kent-ros-pure-water-man-and-market-leader","status":"publish","type":"post","link":"https:\/\/vglobenews.com\/?p=12147","title":{"rendered":"&#8220;Dr. Mahesh Gupta: Kent RO&#8217;s Pure Water Man and Market Leader&#8221;"},"content":{"rendered":"\n<figure class=\"wp-block-image size-large\"><img data-recalc-dims=\"1\" loading=\"lazy\" decoding=\"async\" width=\"640\" height=\"663\" src=\"https:\/\/i0.wp.com\/vglobenews.com\/wp-content\/uploads\/2023\/12\/003.jpg?resize=640%2C663&#038;ssl=1\" alt=\"\" class=\"wp-image-12146\" srcset=\"https:\/\/i0.wp.com\/vglobenews.com\/wp-content\/uploads\/2023\/12\/003.jpg?resize=989%2C1024&amp;ssl=1 989w, https:\/\/i0.wp.com\/vglobenews.com\/wp-content\/uploads\/2023\/12\/003.jpg?resize=290%2C300&amp;ssl=1 290w, https:\/\/i0.wp.com\/vglobenews.com\/wp-content\/uploads\/2023\/12\/003.jpg?resize=768%2C795&amp;ssl=1 768w, https:\/\/i0.wp.com\/vglobenews.com\/wp-content\/uploads\/2023\/12\/003.jpg?resize=1483%2C1536&amp;ssl=1 1483w, https:\/\/i0.wp.com\/vglobenews.com\/wp-content\/uploads\/2023\/12\/003.jpg?w=1543&amp;ssl=1 1543w, https:\/\/i0.wp.com\/vglobenews.com\/wp-content\/uploads\/2023\/12\/003.jpg?w=1280&amp;ssl=1 1280w\" sizes=\"auto, (max-width: 640px) 100vw, 640px\" \/><\/figure>\n\n\n\n<p><strong>Dr. Mahesh Gupta, the Pure Water Man of India, Transforms Kent RO into a Market Leader<\/strong><\/p>\n\n\n\n<p><strong>From Humble Beginnings to Defeating Giants like Tata and HUL<\/strong><\/p>\n\n\n\n<p>In a remarkable journey of resilience and innovation, Dr. Mahesh Gupta, the visionary founder of Kent RO, started with a mere Rs 20,000 and triumphed over industry giants like Tata and HUL. The catalyst for his journey was a personal one, as both of his children suffered from jaundice due to polluted water, echoing the plight of 200,000 others in India.<\/p>\n\n\n\n<figure class=\"wp-block-image\"><img data-recalc-dims=\"1\" loading=\"lazy\" decoding=\"async\" width=\"225\" height=\"300\" src=\"https:\/\/i0.wp.com\/vglobenews.com\/wp-content\/uploads\/2023\/12\/topimg_24448_mahesh_gupta.jpg?resize=225%2C300&#038;ssl=1\" alt=\"\" class=\"wp-image-12143\" srcset=\"https:\/\/i0.wp.com\/vglobenews.com\/wp-content\/uploads\/2023\/12\/topimg_24448_mahesh_gupta.jpg?resize=225%2C300&amp;ssl=1 225w, https:\/\/i0.wp.com\/vglobenews.com\/wp-content\/uploads\/2023\/12\/topimg_24448_mahesh_gupta.jpg?w=300&amp;ssl=1 300w\" sizes=\"auto, (max-width: 225px) 100vw, 225px\" \/><\/figure>\n\n\n\n<p>Undeterred, Dr. Gupta, drawing from his savings at Indian Oil, imported a membrane and pump from the US to create a home water purifier. After months of relentless experimentation, he discovered the groundbreaking Reverse Osmosis (RO) technology, giving birth to Kent RO in 1999.<\/p>\n\n\n\n<p>However, the market posed formidable challenges. Eureka Forbes dominated with a 70% market share through Aquaguard. Despite launching his product at a higher price point, Dr. Gupta faced initial setbacks, selling only 100 systems in the first year. A shift to a door-to-door sales strategy, fueled by word of mouth and strategic retail placement, marked the turning point.<\/p>\n\n\n\n<figure class=\"wp-block-image\"><img data-recalc-dims=\"1\" loading=\"lazy\" decoding=\"async\" width=\"300\" height=\"155\" src=\"https:\/\/i0.wp.com\/vglobenews.com\/wp-content\/uploads\/2023\/12\/Mahesh-Gupta-E28093-Chairman-Kent-RO-Systems.jpg?resize=300%2C155&#038;ssl=1\" alt=\"\" class=\"wp-image-12144\" srcset=\"https:\/\/i0.wp.com\/vglobenews.com\/wp-content\/uploads\/2023\/12\/Mahesh-Gupta-E28093-Chairman-Kent-RO-Systems.jpg?resize=300%2C155&amp;ssl=1 300w, https:\/\/i0.wp.com\/vglobenews.com\/wp-content\/uploads\/2023\/12\/Mahesh-Gupta-E28093-Chairman-Kent-RO-Systems.jpg?w=702&amp;ssl=1 702w\" sizes=\"auto, (max-width: 300px) 100vw, 300px\" \/><\/figure>\n\n\n\n<p>The brand&#8217;s ascent continued with strategic decisions, such as enlisting the iconic Hema Malini as a brand ambassador in 2006, accompanied by the memorable tagline &#8220;Kent RO hi lena.&#8221; This move propelled Kent RO to unprecedented heights, reaching a revenue of 250 CR by 2010.<\/p>\n\n\n\n<figure class=\"wp-block-image\"><img data-recalc-dims=\"1\" loading=\"lazy\" decoding=\"async\" width=\"300\" height=\"150\" src=\"https:\/\/i0.wp.com\/vglobenews.com\/wp-content\/uploads\/2023\/12\/The-Story-of-Success-of-KENT.jpg?resize=300%2C150&#038;ssl=1\" alt=\"\" class=\"wp-image-12142\" srcset=\"https:\/\/i0.wp.com\/vglobenews.com\/wp-content\/uploads\/2023\/12\/The-Story-of-Success-of-KENT.jpg?resize=300%2C150&amp;ssl=1 300w, https:\/\/i0.wp.com\/vglobenews.com\/wp-content\/uploads\/2023\/12\/The-Story-of-Success-of-KENT.jpg?resize=768%2C384&amp;ssl=1 768w, https:\/\/i0.wp.com\/vglobenews.com\/wp-content\/uploads\/2023\/12\/The-Story-of-Success-of-KENT.jpg?w=800&amp;ssl=1 800w\" sizes=\"auto, (max-width: 300px) 100vw, 300px\" \/><\/figure>\n\n\n\n<p>As the company thrived, Kent RO strategically invested in branding, achieving a remarkable revenue of 1200 CR by 2020, capturing an impressive 30% market share. Even industry giants like HUL and Tata attempted to replicate Kent RO&#8217;s technology but fell short.<\/p>\n\n\n\n<p>Today, Kent RO stands as a testament to Dr. Mahesh Gupta&#8217;s vision and determination, boasting 3000 employees and an astounding 45% market share. Beyond Indian borders, Kent RO has expanded its footprint to Nepal, Bangladesh, Kenya, and the Middle East. Dr. Gupta&#8217;s accolades include being recognized as the &#8220;Pure Water Man of India,&#8221; an honor truly reflective of his extraordinary contributions to the water purification industry.<\/p>\n\n\n\n<figure class=\"wp-block-image\"><img data-recalc-dims=\"1\" loading=\"lazy\" decoding=\"async\" width=\"206\" height=\"300\" src=\"https:\/\/i0.wp.com\/vglobenews.com\/wp-content\/uploads\/2023\/12\/Dr-Mahesh-Gupta-Chairman-Founder-Kent-Ro-Systems-.jpg?resize=206%2C300&#038;ssl=1\" alt=\"\" class=\"wp-image-12145\" srcset=\"https:\/\/i0.wp.com\/vglobenews.com\/wp-content\/uploads\/2023\/12\/Dr-Mahesh-Gupta-Chairman-Founder-Kent-Ro-Systems-.jpg?resize=206%2C300&amp;ssl=1 206w, https:\/\/i0.wp.com\/vglobenews.com\/wp-content\/uploads\/2023\/12\/Dr-Mahesh-Gupta-Chairman-Founder-Kent-Ro-Systems-.jpg?w=700&amp;ssl=1 700w\" sizes=\"auto, (max-width: 206px) 100vw, 206px\" \/><\/figure>\n","protected":false},"excerpt":{"rendered":"<p>Dr. Mahesh Gupta, the Pure Water Man of India, Transforms Kent RO into a Market Leader From Humble Beginnings to Defeating Giants like Tata and HUL In a remarkable journey of resilience and innovation, Dr. Mahesh Gupta, the visionary founder of Kent RO, started with a mere Rs 20,000 and triumphed over industry giants like [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":12141,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"jetpack_post_was_ever_published":false,"_jetpack_newsletter_access":"","_jetpack_dont_email_post_to_subs":false,"_jetpack_newsletter_tier_id":0,"_jetpack_memberships_contains_paywalled_content":false,"_jetpack_memberships_contains_paid_content":false,"footnotes":""},"categories":[25,14,354,15],"tags":[],"class_list":["post-12147","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-business","category-international","category-lifestyle","category-national"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.5 - 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