On Monday, European Union (EU) regulators initiated a new investigation into Apple’s support for alternative iOS marketplaces in Europe under the Digital Markets Act (DMA). They indicated that the App Store’s \u201csteering\u201d policies are in violation of the DMA, which is designed to foster competition.<\/p>\n\n\n\n
Margrethe Vestager, the head of competition policy in Europe, expressed concerns about Apple’s restrictive practices. \u201cSteering is key to ensure that app developers are less dependent on gatekeepers\u2019 app stores and for consumers to be aware of better offers,\u201d she stated.<\/p>\n\n\n\n
The EU regulators highlighted that Apple’s new business model complicates the ability of app developers to operate as alternative marketplaces and reach their end users on iOS. \u201cWe will look into Apple’s new business model – the commercial terms Apple imposes on app developers who want to reach end users on the iOS platform,\u201d they announced.<\/p>\n\n\n\n
Additionally, the regulators noted their first preliminary findings in a case of non-compliance, focusing on Apple. They emphasized that Apple’s new terms do not meet the DMA’s requirements regarding steering users to options outside the Apple App Store. \u201cAs they stand, we think that these new terms do not allow app developers to communicate freely with their end users, and to conclude contracts with them,\u201d the regulators concluded.<\/p>\n\n\n\n
This investigation underscores the EU’s commitment to ensuring fair competition and preventing monopolistic practices within the digital marketplace.<\/p>\n","protected":false},"excerpt":{"rendered":"
On Monday, European Union (EU) regulators initiated a new investigation into Apple’s support for alternative iOS marketplaces in Europe under the Digital Markets Act (DMA). They indicated that the App Store’s \u201csteering\u201d policies are in violation of the DMA, which is designed to foster competition. Margrethe Vestager, the head of competition policy in Europe, expressed […]<\/p>\n","protected":false},"author":1,"featured_media":18107,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"jetpack_post_was_ever_published":false,"_jetpack_newsletter_access":"","_jetpack_dont_email_post_to_subs":false,"_jetpack_newsletter_tier_id":0,"_jetpack_memberships_contains_paywalled_content":false,"_jetpack_memberships_contains_paid_content":false,"footnotes":""},"categories":[25,267],"tags":[],"class_list":["post-18101","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-business","category-tech"],"yoast_head":"\n