{"id":28258,"date":"2026-07-13T22:06:36","date_gmt":"2026-07-13T16:36:36","guid":{"rendered":"https:\/\/vglobenews.com\/?p=28258"},"modified":"2026-07-13T22:06:37","modified_gmt":"2026-07-13T16:36:37","slug":"ai-emerges-as-key-factor-in-smartphone-buying-decisions-says-cmr-report","status":"publish","type":"post","link":"https:\/\/vglobenews.com\/?p=28258","title":{"rendered":"AI Emerges as Key Factor in Smartphone Buying Decisions, Says CMR Report"},"content":{"rendered":"\n<p class=\"wp-block-paragraph\"><strong>New Delhi, July 13:<\/strong> Artificial Intelligence (AI) has become a major deciding factor for smartphone buyers in India, with consumers increasingly prioritising intelligent features alongside performance and privacy, according to a report released by CyberMedia Research (CMR) on Monday.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">The report found that <strong>68 per cent of consumers<\/strong> now consider AI capabilities an important factor while purchasing a smartphone, while <strong>82 per cent<\/strong> said transparent data practices and trust significantly influence their buying decisions.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">According to the study, <strong>61 per cent of consumers<\/strong> believe on-device AI processing offers faster performance while enhancing user privacy, reflecting a growing preference for AI features that work directly on smartphones without relying heavily on cloud services.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">The report identified <strong>performance (78 per cent)<\/strong> as the top purchase criterion, followed by <strong>camera quality with AI enhancements (70 per cent)<\/strong> and <strong>strong AI capabilities (59 per cent)<\/strong>. Notably, AI features now rank ahead of design, price and battery life in influencing purchasing decisions.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">When choosing between smartphones in a similar price range, <strong>60 per cent<\/strong> of respondents preferred a balanced combination of advanced AI capabilities and powerful hardware. While <strong>25 per cent<\/strong> described themselves as AI-first buyers, only <strong>15 per cent<\/strong> continued to prioritise hardware over AI features.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">&#8220;AI is no longer viewed as an added feature; it is increasingly shaping the overall device experience. Across demographics and price segments, consumers expect AI that is useful, intuitive, and seamlessly integrated into everyday interactions,&#8221; said <strong>Prabhu Ram<\/strong>, Vice President of the Industry Research Group (IRG) at CyberMedia Research.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">He added that as consumer expectations continue to evolve, AI capabilities will play an even greater role in smartphone differentiation and future purchasing decisions.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">The report also revealed that <strong>57 per cent<\/strong> of consumers clearly understand and actively use AI features, while <strong>43 per cent<\/strong> use them only occasionally or have limited engagement.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Among active AI users, <strong>49 per cent<\/strong> regularly use five or more AI-powered features, <strong>41 per cent<\/strong> are moderate users, and <strong>10 per cent<\/strong> access AI tools only when prompted. Researchers noted that the moderate-user segment represents significant untapped growth potential for the smartphone industry.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Photography continues to be the most popular application of AI, with <strong>77 per cent<\/strong> of consumers actively using AI-powered camera features such as low-light enhancement, portrait optimisation and intelligent scene detection.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Additionally, <strong>71 per cent<\/strong> of respondents reported using generative AI features several times a week for AI-assisted search, content summarisation, writing assistance, translation and conversational AI tools, highlighting the growing role of AI in everyday smartphone usage.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>New Delhi, July 13: Artificial Intelligence (AI) has become a major deciding factor for smartphone buyers in India, with consumers increasingly prioritising intelligent features alongside performance and privacy, according to a report released by CyberMedia Research (CMR) on Monday. The report found that 68 per cent of consumers now consider AI capabilities an important factor [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":28259,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_jetpack_newsletter_access":"","_jetpack_dont_email_post_to_subs":false,"_jetpack_newsletter_tier_id":0,"_jetpack_memberships_contains_paywalled_content":false,"_jetpack_feature_clip_id":0,"_jetpack_memberships_contains_paid_content":false,"footnotes":"","jetpack_post_was_ever_published":false},"categories":[267],"tags":[],"class_list":["post-28258","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-tech"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v28.0 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>AI Emerges as Key Factor in Smartphone Buying Decisions, Says CMR Report - VGlobe News<\/title>\n<meta name=\"description\" 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