{"id":8254,"date":"2023-08-29T19:10:09","date_gmt":"2023-08-29T13:40:09","guid":{"rendered":"https:\/\/vglobenews.com\/?p=8254"},"modified":"2023-08-29T20:31:34","modified_gmt":"2023-08-29T15:01:34","slug":"twitters-x-rebrand-sees-4-drop-in-users","status":"publish","type":"post","link":"https:\/\/vglobenews.com\/?p=8254","title":{"rendered":"Twitter’s “X” Rebrand Sees 4% Drop in\u00a0Users"},"content":{"rendered":"\n
\"\"<\/figure>\n\n\n\n

Twitter’s “X” Rebranding Leads to 4% Drop in Weekly Active Users, Sensor Tower Reports<\/em><\/p>\n\n\n\n

In the aftermath of Twitter’s rebranding as “X” by Elon Musk, the platform witnessed a 4% decrease in its weekly active users over the subsequent weeks, according to data from app intelligence firm Sensor Tower.<\/p>\n\n\n\n

The X app, which assumed the new identity, also slipped four places in the overall category rankings, landing at No. 36 earlier this month. This decline was accompanied by an 8% decrease in installations, impacting both iOS and Android platforms with declines of 22% and 18%, respectively.<\/p>\n\n\n\n

Furthermore, the rebranding saw a 5% reduction in average user time spent on the X app, along with a drop in user sessions.<\/p>\n\n\n\n

The rebranding move was met with mixed reactions from users, with some expressing dissatisfaction with the abandonment of the classic blue bird logo that Twitter was known for.<\/p>\n\n\n\n

However, Twitter Lite, an app designed for emerging markets, experienced an increase in installations following the name change, with downloads surging by 50% compared to the previous timeframe.<\/p>\n\n\n\n

Notably, from August 6 to August 20, Twitter’s revenue witnessed a substantial 25% increase, driven primarily by revenue generated from iOS, which saw a boost of 24%.<\/p>\n\n\n\n

The repercussions of Twitter’s rebranding extended beyond its platform. Meta’s Threads app, for instance, experienced a sharp 70% decline in downloads during the first week of the rebranding exercise, causing it to fall to 16th place overall.<\/p>\n\n\n\n

On the other hand, competitors like Bluesky and Mastodon enjoyed an uptick in downloads, with increases of 180% and 15%, respectively, as indicated by Sensor Tower data.<\/p>\n\n\n\n

The rebranding of Twitter to “X” has undoubtedly stirred a range of responses and appears to have had varying impacts on the digital landscape.<\/p>\n","protected":false},"excerpt":{"rendered":"

Twitter’s “X” Rebranding Leads to 4% Drop in Weekly Active Users, Sensor Tower Reports In the aftermath of Twitter’s rebranding as “X” by Elon Musk, the platform witnessed a 4% decrease in its weekly active users over the subsequent weeks, according to data from app intelligence firm Sensor Tower. The X app, which assumed the […]<\/p>\n","protected":false},"author":1,"featured_media":8265,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"jetpack_post_was_ever_published":false,"_jetpack_newsletter_access":"","_jetpack_dont_email_post_to_subs":false,"_jetpack_newsletter_tier_id":0,"_jetpack_memberships_contains_paywalled_content":false,"_jetpack_memberships_contains_paid_content":false,"footnotes":""},"categories":[14,267],"tags":[],"class_list":["post-8254","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-international","category-tech"],"yoast_head":"\nTwitter's "X" Rebrand Sees 4% Drop in\u00a0Users - VGlobe News<\/title>\n<meta name=\"description\" content=\"In the aftermath of Twitter's rebranding as "X" by Elon Musk, the platform witnessed a 4% decrease in its weekly active users over the subsequent weeks, according to data from app intelligence firm Sensor Tower.\" \/>\n<meta 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