New Delhi, March 27: A recent report by professional networking platform LinkedIn has revealed that more than seven out of ten (73%) business-to-business (B2B) sellers in India who surpass their targets are harnessing the power of artificial intelligence (AI) in their sales endeavors.
According to the report, B2B sellers in India are increasingly embracing AI to streamline their selling journeys, utilizing it for tasks such as prospect research, target identification, and lead generation among buyers.
The study highlights the top three habits of “deep sellers,” which include prioritizing high-potential accounts, investing in relationships, and uncovering hidden allies.
An optimistic outlook prevails in the B2B sales landscape, with 78% of sellers and 82% of buyers anticipating an increase in consumer budgets over the next 12 months.
Furthermore, the report underscores that 32% of B2B sellers in India qualify as “deep sellers” and are 1.8 times more likely to surpass their quotas. Those leveraging social networks to identify key buyers are 2.3 times more likely to achieve success.
Abhai Singh, Head of Sales Solutions at LinkedIn India, emphasized the importance of deep sellers who adeptly utilize AI and sales intelligence tools, stating, “Deep sellers are expert guides in the sales world: they reach out with purpose, dig deep into research, and focus on building lasting connections.”
Despite the growing reliance on digital tools, face-to-face interactions remain crucial, with 93% of B2B sellers in India affirming the significance of in-person meetings before closing deals.
Moreover, the report highlights the enduring value of relationships in driving sales success, with 52% of buyers indicating a propensity to continue purchasing from the same salesperson even after changing companies.
The findings underscore the evolving dynamics of B2B sales in India, characterized by a blend of technological innovation and the timeless importance of human connections.
