Elon Musk’s Twitter (now X) Requires Brands to Spend Minimum $1,000/Month on Ads for Verification
As of August 7, brands on Twitter (now X) will need to spend a minimum of $1,000 per month on ads to maintain their verified status, indicated by the gold checkmark on the microblogging platform. This move, reported by The Wall Street Journal and confirmed by The Verge, aims to ensure that only legitimate brands are verified.
To retain the gold checkmark, a brand must have spent at least $1,000 on ads in the past 30 days or $6,000 in the past 180 days. Elon Musk, who now runs Twitter, explained that this measure is to prevent scammers from creating “millions of accounts” by setting a moderately high bar for verification.
Musk also addressed Twitter’s financial situation, revealing that the platform is still experiencing negative cash flow due to a significant 50% drop in advertising revenue and substantial debt. He emphasized the need to achieve positive cash flow before considering other luxuries.
Elon Musk acquired Twitter in a $44 billion deal in October the previous year, which included around $13 billion in debt. While Twitter faces financial challenges, Musk mentioned in April that most advertisers had resumed buying ads on the platform.
