BharatPe Introduces Special World Cup Feature on Speaker Devices
New Delhi, Oct 16: Leading fintech company, BharatPe, has unveiled an exclusive World Cup feature for BharatPe Speaker devices, making them the ultimate cricket companion for its 10 million-strong merchant community during the 2023 World Cup.
This innovative feature, in addition to providing real-time payment alerts, offers merchants an exciting opportunity to access live match updates for all India matches on their BharatPe Speakers at no extra charge.
The newly introduced feature will deliver real-time run updates, match results, and comprehensive end-of-the-over summaries for the playing teams, all within a single platform.
Merchants can choose to receive score updates in their preferred language, either English or Hindi. Furthermore, BharatPe Speakers will deliver instant notifications for every crucial wicket, ensuring that merchants stay well-informed about every twist and turn in the matches.
These speakers will promptly share the latest match results as soon as they are announced, providing the final outcome of each thrilling encounter to the merchants.
Established in 2018, BharatPe’s mission is to make financial inclusion a reality for Indian merchants. In 2018, the company introduced India’s first UPI interoperable QR code and the initial zero MDR payment acceptance service.
In 2020, post-COVID, BharatPe expanded its offerings by launching a card acceptance terminal, BharatSwipe. Currently, the company serves one crore merchants across 400 cities, making it a prominent player in UPI offline transactions, processing a remarkable 300 million UPI transactions each month (with an annualized Transaction Processed Value exceeding $26 billion).
BharatPe has secured over $583 million in equity funding to date. The company’s impressive roster of investors includes Tiger Global, Dragoneer Investment Group, Steadfast Capital, Coatue Management, Ribbit Capital, Insight Partners, Steadview Capital, Beenext, Amplo, and Sequoia Capital.
In June 2021, BharatPe announced its acquisition of PAYBACK India (now rebranded as Zillion), the country’s largest multi-brand loyalty program company with 100 million members.
