In an effort to combat the growing threat of deepfakes generated by advanced artificial intelligence tools, global cybersecurity company McAfee unveiled an AI-powered deepfake audio detection technology at the ‘CES 2024’ event.
Known as Project Mockingbird, this cutting-edge technology boasts advanced AI-detection capabilities, enabling consumers to distinguish between authentic and manipulated content in the face of malicious AI-generated material. McAfee claims that the AI-powered technology achieves an impressive accuracy rate of over 90% in detecting and exposing maliciously altered audio within videos.
Steve Grobman, Chief Technology Officer at McAfee, likened the technology’s role to a weather forecast, providing users with insights to make informed decisions about the authenticity of content. Grobman emphasized that as cybercriminals increasingly leverage sophisticated Generative AI tools, such as voice cloning to impersonate family members or manipulating authentic videos through “cheapfakes,” the need for reliable detection mechanisms becomes critical.
Project Mockingbird employs a combination of AI-powered contextual, behavioral, and categorical detection models to assess whether the audio in a video is likely AI-generated. This innovative approach aims to address the wide-ranging use cases for AI detection technology, offering consumers protection against the rising tide of AI-generated scams and disinformation.
Grobman highlighted the significance of the technology in safeguarding individuals from scams involving voice impersonation or manipulated videos, emphasizing its value amidst the surge in AI-generated fraudulent activities.
