Title: “Global CEOs Set to Invest in Generative AI as Netcore Cloud Report Highlights Emerging Trends”
A new report from the global Software-as-a-Service (SaaS) company, Netcore Cloud, reveals that approximately seven out of 10 CEOs worldwide are planning to invest in Generative Artificial Intelligence (genAI) within the current year. This investment trend underscores the anticipation of tangible returns within the next three to five years.
The report also highlights significant shifts in consumer preferences, with a strong inclination toward short-form video content and a preference for convenient and instant transactions. Notably, 90 percent of consumers are influenced by videos in their product decisions, prompting industry leaders to embrace influencer marketing and leverage short videos to showcase their product lines.
Consumer behavior analysis further unveiled that 89 percent of consumers rely on videos to make decisions about products or services. The report emphasized the growing importance of platforms like Instagram, where users actively explore brands and products, making it the second most engaging activity on the platform, captivating 62.2 percent of its users.
On TikTok, 65 percent of users turn to online reviews and creator recommendations to inform their online purchase decisions. As the world moves towards a future dominated by AI and automation, the report suggests that understanding these trends is crucial for marketers looking to make a substantial impact.
Additionally, the report notes that companies embracing robust omnichannel engagement, in response to evolving user preferences for different channels, could experience up to a 9.5 percent annual revenue surge. Mahesh Narayanan, Chief Marketing Growth Officer at Netcore Cloud, emphasized the significance of comprehending these trends in the context of a future shaped by AI and automation.
