Hyderabad, India – April 19, 2024 – Swiss Military, the esteemed lifestyle brand renowned for its premium and inventive products, announces the rollout of new SKUs within its travel gear category, alongside plans for expanding its footprint in South India.
Seizing Opportunities in India’s Dynamic Market
Swiss Military’s decision to introduce its latest travel gear offerings stems from the vibrant market landscape in India. With the nation’s increasing purchasing power, governmental initiatives to boost domestic manufacturing, and the burgeoning e-commerce sector, the prospects for expansion are abundantly clear. In 2024, the Indian Luggage & Bags market boasts a valuation of US$15.04 billion, with an anticipated annual growth rate of 5.21% from 2024 to 2028. Notably, 87% of market sales are projected to stem from Non-Luxury products. This strategic move by Swiss Military aligns seamlessly with the escalating aspirations of Indian consumers and their heightened demand for premium luggage and travel gear.
Innovative Product Line Redefines Standards
The new product line features nine travel essentials, available in an array of colors and boasting unique specifications like 8-wheel designs and aluminium trolleys, setting a new benchmark in the industry for both functionality and affordability.
Anuj Sawhney, Managing Director of Swiss Military, affirms, “As Swiss Military continues its trajectory of innovation and expansion, it gives me immense pleasure to unveil our latest range of travel gear products. With an unwavering commitment to excellence and affordability, our goal is not only to meet but to exceed our customers’ expectations. This latest collection epitomizes our dedication to delivering unparalleled quality and functionality, ensuring that every journey is accompanied by the utmost comfort and style.”
Meeting Post-Pandemic Travel Demand
Catering to consumers seeking top-tier travel gear at accessible price points, Swiss Military aims to address the surging post-pandemic demand for luggage products, recognizing the shift towards travel and leisure activities. By offering superior products without compromising on affordability, Swiss Military endeavors to enhance the travel experience for its clientele and emerge as their preferred travel companion.
Expansion Plans for South India
Swiss Military’s expansion in South India involves strategic partnerships with prominent retailers such as Achala Commercial Ventures, a distribution powerhouse with over 50 years of experience serving over 2000 stores across Southern India. Further expansion endeavors aim to penetrate all districts and states of South India through collaborations with distribution partners and regional large format retailers.
Anuj Sawhney, Managing Director of Swiss Military, remarks, “Expanding our presence in South India marks a significant milestone in our commitment to serving our discerning customers in this vibrant region. With our current footprint in Hyderabad, Chennai, and Trivandrum, we are primed to extend our reach across all five states of South India. Through strategic partnerships with distribution channels and large-format retailers at the regional level, we aim to enhance accessibility to our premium products. Our focus remains on tier 1 and tier 2 cities, where we endeavor to better cater to the diverse preferences of our esteemed customers.”
With a legacy spanning over three decades and a global presence in 26 countries, Swiss Military has swiftly gained traction since its recent retail launch in India, solidifying its position as one of the leading brands in the domestic market. The brand’s expansion in India underscores its dedication to serving customers in one of its largest markets outside of the EU.
