Telangana’s Fertilizer Booking App Emerges as National Model for Transparent Urea Distribution
Hyderabad, Feb 14, 2026:
In a pioneering step toward transparent and efficient fertilizer distribution, the Telangana government’s mobile-based Fertilizer Booking App has emerged as a model initiative, drawing national attention for its role in ensuring equitable access to urea for farmers. The innovative digital platform—considered the first of its kind in India—has significantly streamlined the fertilizer supply process, eliminating long queues, uncertainty, and irregularities that traditionally affected farmers during peak agricultural seasons.
The app enables farmers to check real-time availability of urea stocks, book the required quantity through their smartphones, and visit designated dealers only after receiving confirmation. This system has effectively curtailed hoarding, black-marketing, and diversion of fertilizer supplies, problems that previously disrupted distribution during Kharif and Rabi seasons.
According to official data as of February 14, 2026, the app has witnessed remarkable adoption across the state. A total of 12.73 lakh farmers have used the platform to book 50.48 lakh urea bags, of which 46.13 lakh bags have already been purchased—demonstrating strong acceptance and a high conversion rate from booking to actual procurement.
State Agriculture Minister Tummala Nageswara Rao stated that the app is not only improving access but also promoting scientific and balanced fertilizer usage. The system integrates farmer data from Pattadar Passbooks, cultivated land area, crop type, and crop-specific recommendations from agricultural universities. Based on these inputs, it calculates the appropriate quantity of urea required by each farmer and releases allocations in phases aligned with crop growth stages. This approach helps prevent excessive fertilizer use, improves soil health, and supports sustainable farming practices.
Telangana is among the country’s major consumers of urea, with consumption rising steadily from 16.42 lakh tonnes in 2020–21 to 20.07 lakh tonnes in 2024–25, largely due to increased cultivation of paddy, maize, cotton, and other crops. Officials attribute part of this increase to improved access and better distribution mechanisms introduced through digital governance tools such as the booking app.
The initiative was initially piloted in five districts before being expanded to ten and eventually rolled out across the entire state. Field-level agriculture officers have the flexibility to customize operational units at district, mandal, and division levels, ensuring that implementation aligns with local cropping patterns and farmer requirements.
The app has also attracted attention from the Union Ministry of Chemicals and Fertilizers. A central team recently visited Telangana to study the system’s implementation and reportedly praised its effectiveness in preventing irregularities while ensuring timely and transparent distribution. Encouraged by its success, the Centre is now considering replicating the model nationwide as part of broader efforts to modernize fertilizer supply chains.
Officials describe the initiative as a landmark example of digital governance in agriculture, highlighting its role in improving service delivery, empowering farmers, and enhancing accountability in public distribution systems. Farmer organizations have welcomed the innovation and urged the government to introduce similar technology-driven solutions in other agricultural services to further strengthen the sector.
Overall, Telangana’s Fertilizer Booking App is being widely viewed as a scalable, farmer-friendly solution capable of transforming fertilizer distribution not only within the state but across India.
