Google to Continue Significant Investments in AI, Says Sundar Pichai
New Delhi, October 26: Sundar Pichai, CEO of Alphabet and Google, has announced that Google will maintain its substantial investments in artificial intelligence (AI) services while re-engineering its cost structure to support these efforts. These investments are aimed at creating long-term sustainable financial value as Google expands access to new AI services.
Pichai highlighted the company’s commitment to making AI more helpful for users, citing the Search Generative Experience (SGE) as an example. The SGE is an experiment to integrate Generative AI capabilities into Google Search, providing users with enhanced search results. Pichai noted that direct user feedback has been positive, leading to strong growth and adoption of the SGE.
In August, Google extended the availability of the SGE to India and Japan and plans to expand to more countries and languages.
Generative AI integrated into Search allows Google to serve a broader range of information needs and answer new types of questions, providing multiple perspectives and enhancing the search experience. Pichai emphasized that advertising will continue to play a pivotal role in this enhanced Search experience, with plans to experiment with new ad formats customized using Generative AI.
Google’s AI chatbot, Bard, has also been integrated with Google apps and services, offering relevant information from Workspace, Maps, YouTube, Google Flights, and Hotels. Improvements to the “Google it” feature enhance users’ ability to evaluate Bard’s responses and explore information across the web.
Furthermore, Google recently introduced Assistant with Bard, a personal assistant powered by Generative AI. This feature combines Bard’s generative and reasoning capabilities with Assistant’s personalized assistance. It can be interacted with through text, voice, or images and will soon be available on Android and iOS mobile devices.
Pichai also highlighted Google Cloud’s role in AI analytics, emphasizing the company’s unified platform for structured and unstructured data analysis. In Workspace, thousands of companies and over a million trusted testers have utilized Duet AI.
Alphabet’s consolidated revenues for the third quarter reached $76.7 billion, marking an 11% increase in both reported and constant currency. Search continued to be the leading contributor to revenue growth, while YouTube advertising revenues rose to $8 billion, driven by brand advertising and direct response.
Google’s continued focus on AI investments and enhancements reflects its commitment to providing users with high-quality and helpful experiences in its products and services.
