The realme 12 Pro Series has made a significant splash in the Indian smartphone market, with an impressive 150,000 units sold during its inaugural sale, which commenced on February 6, 2024.
realme, a leading global technology brand, recently unveiled the realme 12 Pro Series, the latest addition to its upscale number series. Despite the competitive landscape of the Indian smartphone market, the company has maintained its position as a top player, driven by its commitment to innovation, quality, and value-driven products.
In 2023, realme secured the fifth position in the Indian smartphone market for the Rs 20,000-Rs 30,000 price range, capturing a notable 12 percent share. The realme 12 Pro Series has made a promising start in the mid-premium segment, priced between Rs 25,000-Rs 35,000, with over 150,000 pre-bookings across various platforms.
Sanjay Jalan of Jalan Telecom praised the realme 12 Pro series for redefining distant photography, emphasizing its prowess in delivering masterpiece picture quality.
realme’s focus on delivering high-end features, stylish designs, and powerful hardware has resonated well with consumers. Features such as high-refresh-rate displays and efficient charging technology enhance user experience, making these smartphones competitive offerings in the market.
The growing demand for feature-packed devices in the mid-premium segment reflects a trend towards greater value and performance among Indian consumers. This success lays a strong foundation for realme to further expand its presence in the mid-market segment, driven by its commitment to quality and customer satisfaction.
Ashutosh Tekriwal of Rani Sati Enterprises commended realme’s consumer-centric approach and innovative products, affirming its leadership in the smartphone industry.
realme’s investment in the Indian tech ecosystem, including the establishment of an R&D center, underscores its commitment to fostering innovation and creativity. By supporting initiatives like ‘Make in India’, realme is not only creating jobs but also strengthening its connection with the Indian market.
The realme 12 Pro Series 5G, comprising the realme 12 Pro 5G and the realme 12 Pro 5, is positioned as the next-gen imaging smartphones, embodying a refreshed brand identity tailored to younger users. With their blend of style, performance, and camera capabilities, these smartphones empower users to express their creativity and capture moments with unparalleled quality and flair.
Saurav Bhattacharya of RG Cellulars Pvt. Ltd. hailed the realme 12 Pro 5G as a compelling choice, offering a unique design, vibrant display, durable battery, and efficient charging.
realme’s commitment to pushing the boundaries of innovation in smartphone design and functionality is evident in the realme 12 Pro Series 5G. Through collaborations with renowned designers and a focus on sophistication and innovation, realme is setting new standards for affordable, high-end smartphones.
Looking ahead, realme is gearing up for growth in anticipation of the Indian smartphone market’s rebound in 2024. With the rapid adoption of 5G technology and increasing demand for value-for-money products, the company is well-positioned to capitalize on these trends and continue its success story in the Indian market.
