Paytm Launches New Ad Campaign to Boost User Engagement and Showcase Reliable Payment Solutions

Bengaluru, May 23: One97 Communications Limited (OCL), the owner of leading payments and financial services company Paytm, has launched a new advertising campaign aimed at enhancing user engagement by showcasing its reliable payment products and seamless user experience.

This campaign promotes a variety of Paytm’s offerings, including UPI money transfers, Scan and Pay, the pioneering Soundbox, Paytm UPI Lite wallet, Credit Card on UPI, recharges, and bill payments. These features represent the core focus areas in Paytm’s strategy for growth and recovery.

As part of Paytm’s future strategy, these verticals will significantly contribute to the company’s payment Gross Merchandise Value (GMV). For example, UPI, which previously accounted for 70% of Paytm’s payment GMV, now contributes between 80% and 85%.

“As we prepare ourselves for strong growth in FY25, we remain committed more than ever to bring more Indians into the mainstream economy and spread payment infrastructure such as UPI, payment QR codes, and Soundbox in every nook and corner of this country,” a Paytm spokesperson stated.

The spokesperson added, “Our ad campaign reflects our commitment: every time India plans its future, we’ll be at the centre of it, and as you move forward in life, Paytm will always be by your side.”

Paytm, reaffirming its commitment to payments as its core business, announced during its FY24 results that it has started seeing recovery in its payment GMV and subscription merchants. The company anticipates showcasing improvements in key metrics starting from the second quarter (Q2) of FY2025, with a focus on gaining market share in the core payments business.

Over the years, Paytm has introduced several industry-first innovations, such as the ‘Made-in-India’ Paytm Soundbox and QR codes, setting the standard for the Indian digital payments industry.

The company has launched a series of ad films to highlight key aspects of its core business. The first film focuses on UPI Money Transfer, demonstrating how users can send money using UPI on the Paytm app. As a Third-Party Application Provider (TPAP) with NPCI, Paytm has partnered with major banks like Axis Bank, HDFC Bank, State Bank of India (SBI), and YES Bank to ensure seamless UPI payments.

The second film features the Scan and Pay option, allowing users to scan any QR code with the Paytm app for instant payments. The third film showcases the Made-in-India Paytm Soundbox, which provides merchants with secure payment confirmations. The fourth film highlights the Paytm UPI Lite wallet, designed for low-value everyday payments, keeping bank statements clutter-free, and allowing users to add up to Rs 4,000 daily.

The fifth film introduces the Rupay Credit Card on UPI, enabling users to link their credit cards to UPI and pay at merchant stores by scanning QR codes, eliminating the need to carry physical credit cards.

Emphasizing its commitment, Paytm’s campaign slogan, “Jab bhi India future ka plan banaega, humein uske beecho beech paayega, aage bhi Paytm aapka yuhi saath nibhayega,” underscores the company’s promise to be a trusted partner for all Indians, especially during significant milestones.

The ad films will be broadcast across various media channels, including television, digital platforms, and social media.